Paul Phumchumphol [He/Him]

I drive business model innovation by combining service design, systems thinking, and emerging economic models to create sustainable competitive advantages. At the Royal College of Art, I’m exploring innovative and strategic design execution with brilliant cohorts and extraordinary partners. With experience leading service innovation in SEA and Global leading companies, I’ve optimised customer experiences and operations at scale. As a Global Shaper with the World Economic Forum, I’ve worked on impact-driven initiatives, bridging the power between private and public sectors

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Work Experience

Service Design Researcher

Post Graduate Research program - selected as 1 of 5 from 120+ Service Design students

Service Design Consultant

First Service Designer shaping public health policy at Thailand’s leading economic think tank.

Service Designer - CEO Office

First Service Designer at Thailand’s leading convenience store chain (£1.5B+ revenue, 47% growth), part of Carabao Group, a global energy drink brand.

Advanced Product Designer

Internal Consultant of Allianz Insurance, Part of Global Digital Factory, in Munich Germany

Service Designer

Asia No.1 Creative Agency, Part of Global Experience Design Team

Co-Founder - Entrepreneur in Residence

Founder in Innovation Lab of AP Thailand, Thailand Top 3 Real-Estate Developer with a commitment of using Design Thinking to improve quality of life

Education

Master of Service Design

Royal College of Art, London, UK

2024
to
2025

Awarded Full Scholarship by Logitech Art & Design Scholarship

QS's World No.1 Design School

Bachelor of Architecture in Industrial Design

King Mongkut's Institute of Technology Ladkrabang, Thailand

2015
to
2019

Specialised in Furniture Design and Product-Service System Design

Leadership

Schwab Foundation Summit 2025

Jun 2025
Youth & Social Innovator Fellow
See details

Wicked Sysmposium for Policy 2025

Jun 2025
Session Lead
See details

SHAPE APAC 2023

Sep 2023
Organiser
See details

Global Sustainable Development Congress 2024

Jun 2024
Delegate
See details

Forum for World Education 2022

Dec 2022
Delegates
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One Young World 2022

Sep 2022
Ambassador - Full Scholarship
See details

Volunteering

Global Shaper | Impact Officer 2024

with
Global Shaper Bangkok
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Thailand's Ambassador 2022

with
One Young World
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Community Team Lead

with
Thai GOV Design
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Design Thinking Teacher

with
Saturday School
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Koncovid.com - Web Application for searching hospitels and test unit in Thailand

with
Tech for Thai Team
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Academic Experience

Design Coach
at
London Business School
Recurring
May 2025
class:
Design-led Innovation, MBA
Teaching Assistant
at
Imperial College London
Recurring
Apr 2025
class:
Design for Real People - Bsc Computer Science
Guest Lecturer
at
MBA, Dusit Thani College
Recurring
Feb 2024
class:
Creativity for Business Innovation
Guest Lecturer
at
Industrial Design, KMITL
Recurring
Mar 2022
class:
Professional Practice for Designer
External Commentator
at
Industrial Design, KMITL
Recurring
class:
Product-Service System Thesis
Final Project Jury
at
MBA, Dusit Thani College
Recurring
May 2023
class:
Creative for Business Innovation

Certificate

Design for Future

by
Samsung

- Designing a Future Where Learning is a Lifestyle

- Designing for a Sustainable Future

- Designing for a Diverse and Inclusive Future

Interaction Design

by
Interaction Design Foundation

- Mobile User Experience (UX) Design

- Service Design: How to Design Integrated Service Experiences

- UX Management: Strategy and Tactics

- Web Design for Usability

- Conducting Usability Testing

Awards

Selected Ambassador

One Young World
Sep 2022
issue by:
One Young World

1st runner up

SCG upcycling design contest
Nov 2019
issue by:
SCG Experience

15 Finalists

Degree Show 2019 in Product Design (Thesis Contest)
Sep 2019
issue by:
Art4D Magazine

1st Winner

Pakaoma Design Contest
May 2019
issue by:
Pracharath Rak Samakkee Social Enterprise Co. Ltd.

1st Winner

Craft Product Design for Prisoner
Nov 2018
issue by:
Thailand Institute of Justice

4th Runner Up

100 Designs 2017 Vetiver Design Contest
Nov 2017
issue by:
Siam Discovery

10 Finalists

Fashion Design Creation 2017
Jun 2017
issue by:
Department of Industrial Promotion and Institute for Small and Medium Enterprises Development

Exhibition

Cha Chak

Cha Chak
at
Pakk Tai Design Week 2024

Error Partition

100 Design Showcase
at
Siam Discovery

Marn Marn Chair

KMITL Space
at
Bangkok Design Week 2019

Qualy Pure

Qualy Showcase
at
Bangkok Design Week 2019

Don't Unpack Furniture

Ployseang Showcase
at
Bangkok Design Week 2019

Marn Marn Chair

Academic Pavilion
at
Chiangmai Design Week 2018

Interviews

Learning from One Young World: Being global citizen, driving change from private sector
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Mentioned on IT 24 Hrs about information crowd sourcing for COVID-19 situation
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Mentioned for Value-added Design for Pakaoma at Pracharat Samakkhee Press
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Interviewed for Pakaoma Value-added Design at Thaibev Channel
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Interviewed on RTY9 about SCG Upcycling Design Contest
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Interviewed about SCG Upcycling Contest on Sdperspectives
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Interviewed for The 2 Person Chair from Studio Folklore on Habitus Living
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Mentioned on Matichon Newspaper for Vetiver Product Design Contest
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Mentioned on kapook for Vetiver Product Design
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Paul-Plu