True Digital Group, part of True Corp

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True Digital Group (TDG) is the innovation and digital solutions arm of True Corporation, one of Thailand’s largest telecom-tech conglomerates with over 30 million mobile subscribers. TDG leads the charge in Southeast Asia’s digital transformation, delivering scalable platforms across AI, IoT, data analytics, healthtech, and digital media.

The group operates an integrated ecosystem of ventures, including:

• TrueID, a streaming and lifestyle platform with over 20 million active users across Thailand and beyond.
• True Digital Solutions, serving more than 50,000 SMEs and enterprise clients with cloud-based tools, cybersecurity, and analytics platforms.
• True Digital Park, Southeast Asia’s largest tech campus, home to over 1,000 startups and global tech players.

TDG’s digital health arm reaches millions of patients through partnerships with leading hospitals and insurers, while its data division processes billions of data points daily to generate actionable insights for urban mobility, agriculture, and retail.

The company is rapidly scaling regionally, with operations in Thailand, Vietnam, Indonesia, and the Philippines, and aims to become a top ASEAN digital enabler within five years.

As a Product Design Strategist on True VROOM, I contributed to designing scalable hybrid work platforms within this fast-moving, data-rich environment.

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True Virtual Room

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True VROOM is True Digital Group’s enterprise-grade virtual collaboration platform, designed to meet the evolving needs of hybrid work across Thailand’s largest corporations. I joined the VROOM team as a Product Design Strategist, tasked with rethinking how digital tools could support communication, productivity, and human connection in a fragmented work environment.

Our biggest challenge: How do you design a platform that feels seamless and empowering for 100,000+ users across CP Group’s diverse sectors, from agribusiness to telecommunications, while navigating legacy systems, digital fatigue, and varying digital literacy?

Through service blueprinting, stakeholder interviews, and UX audits, I helped identify core frictions in the existing user experience, ranging from onboarding drop-offs to unclear meeting flows. We prototyped and tested new workflows for scheduling, task co-ownership, and mobile-first interaction, ensuring alignment with enterprise IT policies and cultural expectations.

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Clients: Charoen Phokpand Group

Founded in 1921, Charoen Pokphand Group (CP Group) is Thailand’s largest private conglomerate, operating in 21 countries with a workforce of over 450,000 employees. Its diverse portfolio spans agro-industry, retail, telecommunications, digital technology, property, automotive, and healthcare.

As the parent company of both True Corporation and True Digital Group (TDG), CP Group plays a pivotal role in Thailand’s digital transformation. In my role at TDG, CP Group was not only our organisational parent but also our largest enterprise client, onboarding over 100,000 employees onto the True VROOM platform for hybrid work and virtual collaboration.

This large-scale deployment provided a rich design opportunity—helping us understand the real-world frictions of digital adoption across departments, hierarchies, and industries. CP Group’s strong innovation mandate allowed us to prototype, test, and refine new service workflows in a complex ecosystem, ultimately contributing to a more human-centered and scalable hybrid collaboration model.

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My Role in company

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At True Digital Group, I took on a multidisciplinary role combining user research, product strategy, and iOS product design as part of a compact, high-impact team. My work focused on evolving True VROOM from an internal enterprise tool into a market-ready platform positioned as a regional leader in virtual collaboration and hybrid work solutions across Southeast Asia.

I conducted in-depth user research across multiple business units within Charoen Pokphand Group to understand communication behaviours, device usage patterns, and unmet needs in hybrid meeting scenarios. These insights informed the development of features tailored to Thai workplace norms, such as chat-based participation, mobile-first interfaces, and role-sensitive meeting flows.

In parallel, I led product strategy efforts to align our roadmap with market expectations around hybrid working, enterprise security, and emerging trends in spatial and metaverse technologies. On the design front, I was responsible for crafting and refining the iOS experience, creating native widgets, live activities, and driving mode interfaces in line with Apple’s Human Interface Guidelines.

This hybrid role allowed me to bridge strategic vision with interface-level decisions, contributing directly to the transformation of True VROOM into a competitive, context-aware platform ready to scale across the region’s enterprise landscape.

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True VWorld Rebranding

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True VROOM has evolved from an internal collaboration tool into a market-ready platform, rebranded to lead Southeast Asia’s virtual communication landscape. This transformation positions VROOM not only as a reliable solution for hybrid working but also as a future-facing brand at the forefront of immersive technology. With a renewed identity and product vision, VROOM now speaks to enterprises seeking secure, scalable, and culturally attuned virtual solutions. By aligning with trends in the metaverse and spatial collaboration, the brand stands as a leader in digital workplace innovation, shaping how organisations connect, train, and collaborate across borders and work environments.

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IOS New Features: Dynamic Island

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Overview:

One of the key explorations in our True VROOM mobile strategy was how to leverage iOS Live Activities, a dynamic surface that allows apps to present real-time updates directly on the lock screen and Dynamic Island (iPhone 14 Pro and up).

However, we encountered a crucial design constraint:

Live Activities cannot run concurrently with Picture-in-Picture (PiP) video or override the native CallKit interface, which iOS activates during active meetings.

This meant we couldn’t use Live Activities for real-time in-meeting status (e.g., “Ongoing call with John”), because once a meeting started:

• PiP would take over the screen, or
• iOS would shift into CallKit mode (especially when the phone is locked or minimised), making our UI elements redundant or invisible.

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Display Logic Flow:

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Design:

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IOS New Features: Widget

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Overview:

As part of the effort to improve ambient user awareness and reduce friction in day-to-day meeting planning, the True VROOM team introduced an iOS home screen widget focused solely on displaying a user's upcoming meeting. The widget was intentionally scoped to provide a single, glanceable piece of information: the user's next scheduled VROOM meeting. Rather than attempting to replicate broader functionality such as joining a call or managing calendars, the goal was to support passive visibility, a quick reference point for professionals navigating a packed workday.

The implementation was shaped by several platform-level constraints and security standards:

• Read-Only Design: iOS widgets are inherently non-interactive. No buttons or real-time inputs are supported beyond tapping to open the main app. As such, the widget functions as a passive information surface only.
• Timeline Refresh Logic: Apple’s TimelineProvider API restricts how often widgets can update. Typical refresh intervals range from 15 to 60 minutes depending on system conditions. To work within this limitation, the VROOM widget uses background sync tasks to populate a local cache, minimising server load while ensuring time-sensitive data like meeting start times are reasonably accurate.

From a UX perspective, the widget supports calm technology principles, offering relevant information without demanding attention. It complements the app’s push notifications and in-app calendar while giving users a native, platform-level surface that fits seamlessly into iOS workflows.

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Display Logic Flow:

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Design:

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The two iOS widgets for True VROOM shown here are designed to provide users with quick access to real-time meeting information and essential scheduling actions, directly from the home screen.

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Medium Widget‍

This widget displays the current day’s meetings with a clear emphasis on what is happening now. The active meeting ("True Strategic Meeting") is highlighted in red with a lock icon, indicating it is live and secure. Below that, the next scheduled meeting ("Manager Meeting") is listed with its time. This format is ideal for users who need a quick check-in on their day without opening the app.

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Large Widget ‍

This version offers an extended view with both ongoing and upcoming meetings listed in order. It also introduces two interactive buttons at the bottom: “Start instant meeting” and “Schedule meeting,” allowing users to take quick action without navigating through the full app. This widget is optimized for active planners or those managing multiple meetings in a day.

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Both widgets prioritise clarity, urgency, and ease of action, supporting the mobile-first habits of enterprise users while seamlessly integrating with the iOS ecosystem.

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Driving Mode

Overview:

As hybrid work becomes the norm across Thailand’s corporate landscape, many employees, particularly within large organisations like Charoen Pokphand Group,frequently join meetings from their cars while commuting between offices, client sites, or home. Recognising this shift, we introduced Driving Mode in True VROOM to support safer, low-distraction participation during mobile scenarios.

In user interviews and usage analytics, we observed a recurring pattern: professionals joining meetings while commuting often struggled with mobile multitasking, poor signal, or the inability to safely navigate the app while in transit. Most participants would:

• Join meetings with the microphone muted
• Avoid interacting with the screen
• Listen passively, often during screen-sharing presentations

This behaviour shaped the core design principle behind Driving Mode: limit input, reduce distractions, and preserve essential audio participation.

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User Flow:

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Design:

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Driving Mode View

1. One-Tap Microphone Control
   • The only active control in Driving Mode is a large, accessible microphone toggle.
   • This supports brief, safe participation without requiring fine-grained screen interaction.
2. Participant View Restriction
   • The interface pins only the presenter or screen sharer, eliminating the need for users to swipe or switch views while driving.
3. Minimal Visual UI
   • The screen is intentionally kept simple: dark background, bold text, and large buttons.
   • This reduces eye strain and cognitive load for users glancing at their device.

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By limiting features (chat, participant views, reactions), we made a deliberate decision to optimise for safety and simplicity rather than offering a full meeting interface. The design prioritises the real-life constraints of Thai hybrid workers, who may be navigating traffic, poor signal areas, or tight schedules.

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WatchOS Design

Overview:

As part of True VROOM’s cross-platform strategy, we explored how smartwatch interfaces might support the fragmented attention spans of today’s mobile professionals. Within Charoen Pokphand Group and other enterprise clients, many employees frequently switch contexts—from back-to-back meetings to travel, to frontline duties. For this group, the watch becomes more than a notification device—it is often the first screen, not the second.

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User Flow:

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Design:

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Key Features and Design Insights – True VROOM for watchOS

1. Time awareness over screen presence
The primary friction for many users, especially executives and field staff, is not the content of the meeting but missing its start. The watchOS extension offers a persistent, lightweight awareness layer that helps users stay on time without relying on disruptive push notifications or checking their phones constantly.

2. Glanceability over control
Unlike desktop or mobile platforms that focus on interaction; joining, speaking, screen sharing, the smartwatch interface prioritises passive engagement. Users can quickly check who is speaking, read chat updates, or confirm the meeting status with minimal input.

3. Microphone as a discreet control layer
In mobile or public settings, especially in transit or on-site work, users often prefer not to speak. The ability to mute or unmute via watchOS provides an essential layer of quiet control, allowing users to participate without drawing attention or fumbling with their phone.

4. Chat as the primary communication mode
In Thai workplace culture, chat is the preferred channel for most participants unless they are in senior positions or designated speakers. The watchOS chatroom reflects this behaviour by supporting text-to-speech replies and quick responses, enabling subtle but meaningful engagement.

5. Context-aware design for small screen environments
The watchOS extension does not attempt to replicate the full VROOM interface. Instead, it offers just enough awareness and control to support participation during fragmented attention scenarios, making the smartwatch a functional node in the broader True VROOM ecosystem.

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Agenda Tracker

Overview:

Meetings are one of the most universal rituals across Charoen Pokphand Group, spanning office teams, factory operations, retail coordinators, and executives. But in many sessions, especially recurring or cross-functional ones, agendas are often informal, undocumented, or completely absent. The structure exists in someone's head, if at all.

Through field observations and internal feedback, we identified a subtle but pervasive friction: meetings lacked temporal scaffolding. Without a shared agenda, participants struggled to anticipate what was coming next, manage their input, or pace their attention. This was especially problematic in hybrid meetings, where participants joined from multiple devices or contexts, and couldn’t rely on subtle in-room cues to follow the conversation.

Key Patterns and Frictions

• Invisible structure
  Even when organisers prepared agendas, they were rarely shared in real time. Agendas lived in calendars, slide decks, or the minds of facilitators—disconnected from the live meeting interface.
• Lack of pacing feedback
  Meetings often ran over time or dwelled too long on early topics. Without a visible structure or soft cues, participants had no collective sense of progress.

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Flow:

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Design:

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Pre-Meeting Agenda Setup

Meeting organisers can create and reorder agenda items when scheduling a meeting. Each item can include a title, time estimate, and optional note.

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In Meeting Agenda Display

During the meeting, the agenda appears in a persistent side panel or mobile overlay. A progress indicator highlights the current topic, keeping the discussion on track without needing a facilitator to constantly intervene. As the meeting progresses, time indicators provide subtle nudges when items are running over or when the group is ahead of schedule. This helps guide pacing and encourages more conscious facilitation.

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Agenda management

Moderators in True VROOM can manage meeting flow by ending agenda items early with a "Finish" button or skipping to the next item when needed. This gives facilitators real-time control to adjust pacing based on discussion, while keeping all participants aligned within the shared Agenda Tracker interface.

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Training Mode

Overview:

Training across Charoen Pokphand Group is highly diverse, spanning corporate onboarding, factory compliance, and in-store retail coaching. While digital training sessions are common, we found that retail and frontline staff often cannot participate in a traditional, seated training format. Instead, they multitask—assisting customers or restocking shelves—while connected to sessions via mobile devices.

These conditions exposed limitations in conventional meeting tools. True VROOM's standard setup was not designed for asymmetric, multitasking learning environments, where trainers require active control and visibility while participants engage passively on mobile.

Key Challenges We Identified

• Retail staff often join via mobile and cannot maintain full attention or screen time.
• No document viewer support meant trainers could not share materials in a structured way.
• Microphones are rarely used, with staff preferring chat-based interaction to avoid background noise.
• Trainers resorted to using multiple devices simultaneously (Laptop + Tablet + Phone):
  • One for screen sharing
  • One to monitor chat responses
  • One to view participant gallery and engagement

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Flow:

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Design:

Multi-Device Mode - Select the purpose of each device

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Document view