My Expertises
Entrepreneurial Spirit
From 0 to 1, a hands-on builder who gets dirty making ideas real, translating design thinking into ventures that drive tangible change.
Launched my startup’s acquisition booth to engage new users, expand visibility, and build early market traction through direct interactions and live demonstrations in a fast-paced public setting.
Rode a bike across the city as part of a guerrilla marketing campaign to promote one of my failed startups, proof of relentless creativity, resilience, and hands-on commitment to execution.
Design Mentorship
Coach and mentor university students in design and innovation, both in the UK and Thailand, supporting the next generation to think and work more interdisciplinarily.
Lectured in Service Design for MBA programs at leading Thai universities, bridging business strategy and design practice to inspire future leaders in innovation and transformation.
Served as a Design Coach for Imperial College London’s Computer Science students, guiding multidisciplinary teams to integrate design thinking into their technology and product innovation projects.
Research Techniques
Expert in quantitative (chi-square, statistics, hypothesis testing) and qualitative (ethnography, thematic analysis) research methods.
Deployed ethnography by immersing in real environments and conversations with diverse people to uncover contextual tensions, unspoken motivations, and system frictions that shape authentic human experiences.o
Analysed quantitative datasets to uncover behavioural trends, validate assumptions, and generate actionable insights that directly informed service blueprints and strategic design recommendations.
Co-Design Facilitation
Expert in using workshops and collaborative methods to generate new ideas, align stakeholders, and uncover transformation opportunities.
Led behaviour-intervention co-design workshops with Thailand’s Digital Government Agency, helping cross-departmental teams design behaviour change strategies within public service systems back when policy design is not emerged in Thailand.
Led co-design workshops applying Transition Design principles to reimagine the food retail system, bringing together multiple stakeholders to explore collaborative consumption and sustainable transformation pathways.
Multidisciplinary Design
Bridging behaviour-driven UX and pixel-perfect UI with working prototypes and tangible product design, connecting strategy to execution.
Developed pixel-perfect digital prototypes translating research insights into intuitive, testable interfaces that connected strategic intent with high-quality visual and interaction design.
Built functional physical prototypes using 3D modelling, woodworking, and metalsmithing to validate concepts, communicate form and usability.
Design Leadership
Evangelist for the power of design, especially in the public and non-profit sector, leading initiatives across Thailand and the UK to drive social innovation and policy transformation.
Led a roundtable on Youth Social Innovation under the World Economic Forum’s Global Shapers network, facilitating dialogue on leadership, inclusion, and next-generation civic innovation.
Facilitated a workshop on Future Foresight and Speculative Design at Imperial College’s Wicked Symposium for public-sector participants including Defra, Nesta, and the Ministry of Justice.
